Smartphone & Pocket PC magazine survives and thrives thanks to a great group of volunteers, advertisers, our Best of Everything marketing partners, and the Usedhandhelds.com Web site. The major players in the Windows Mobile world (i.e. Microsoft, Verizon, Dell, Cingular, HP, Sprint. T-Mobile) benefit greatly from our existence and have the most to gain by talking to our progressive and enthusiast mobile technology readership. Unfortunately, our 60K-plus circulation seems to be a little too small to show up on their marketing radar. They seem to feel that it's not worth the trouble of mapping out an advertising strategy that includes us.
This difficulty has a silver lining for our readers. In order to continue publishing Smartphone & Pocket PC magazine, we have to rely on reader support and come up with better ways to serve you. I describe below some of the improvements you'll see this year, in the magazine and on our Web site. We will continue to introduce new and exciting initiatives as well expand existing services—to provide you more value for the dollars that you spend with us.
A new VIP program for subscribers
Beginning sometime this summer, subscribers to Smartphone & Pocket PC will have access to new on-line "VIP" services. These will include:
- A 15% discount on every Pocket PC and Smartphone software product from our new Handango store.
- Access to a well-categorized tips section as well as to a special new How-to Guide section, which I will explain below.
- Contests and discount coupons for devices, software, and accessories.
- A special private, personal help area.
- On-line access to the current issue of Smartphone & Pocket PC for fast search and live links.
- Customer service to check on status of subscription, change address, and so on.
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