Learning from cellphones
Annoying though they are, fact is that cellphones outnumber our beloved Pocket PCs and Pocket PC Phones by a grotesquely huge margin. Cellphones are absolutely everywhere, and it's becoming increasingly rare to see people without one plastered against the side of their head. The sad conclusion us PDA guys have to draw is that cellphones fill a need that our beloved Pocket PCs can't. So let's see why they clobber us, and where we may just have a chance to make up ground....
I think one reason why everyone has a cellphone is because the darn things are free. Or they appear to be free. Just sign on the dotted line and you get a shiny new ultra-sleek highest-tech phone with multi-megapixel camera that doubes as a vidcam, MP3 music, mobile TV and a few dozen other ultra-cool features. All free. Well, not really. You do have to sign a pact with the cellphone company devil. That will cost you penty in terms of always higher than expected bills, all sorts of features that you thought were included but cost extra, all sorts of extra charges (what? 40 cents per minute for overage????! Yup.) Oh, and then there are the taxes and fees and surcharges and, inevitablly, stuff you never ordered and that you know will take you two hours on the phone with some call center to perhaps get off your bill. Once the cell phone company has you by the you know what, they gotcha, and they won't let go.
No, those phones are not free by any means. They cost you two years of frustrating bills, endless hassle with the cell company, amazingly lousy service, marginal coverage and, well, you get the picture.
So why do we put up with that? Primarily because those pesky little phones do a lot of stuff much better than our PDAs. For example, they pretty much always work. Flip or slide it open, and the phone works as reliably as a video game console. Nothing to configure, nothing to load, nothing to boot. While one-handed operating remains an elusive dream with PDAs, phones mastered that years ago. Sure their screens are dinky and awful, but since they do not have to accommodate ultra-compressed versions of Windows, it works just fine. And all the software works and pops right up. The old "will it work or will it crash or hang?" is simply never a issue.
But what about text entry? Those little pests don't even have touch screens. Well, they don't need one either. The interface, hideous buttons and microscopic key labels nothwithstanding, works. Entering text with multiple clicks on the same numric key is a pain, but it works. And then there's the miraculous Tegic T9, the same we once dismissed as nothing special on early PDAs. I must admit that I never really gave T9 a chance back then. Onl recently have I startd using it, and it works great! So texting back and forth quickly becomes addictive.
Even that should not be enough to make cell phones THAT popular. I mean, the built-in cameras are nearly useless, and transferring a picture is essentially impossible unless you want to spring for all those extra fees and set up three extra email accounts (why can't one single cell phone company give you ONE email addy, or even use yours?). The computer interface usually bites, and the apps are laughable. Yet, the things are so small and unassuming and so simple to use (and hey, "free"!) that they've simply taken over. Never mind that getting a real email message requires five minutes of tapping and trying, and doing anything else useful on the web other than buying ringtones (now there's a concept I do not understand!) is essentially out of the question. And despite the bragging of superfast access, it's deadly slow.
The phones don't even have a standardized user interface, and they still beat the crap out of us. I mean, every phone seems different, both in hardware ad software, and the menus in most are ugly as sin. Yet, people figure it out while many puzzle over how to use a Pocket PC. Go figure.
Honestly, it's all still a mystery to me. And I totally fear that soon all of our Pocket PCs and even our notebooks will have cellphone connectivity and, thus, will become reduced to nothing more than revenue generators for the wireless companies. I see that happening, I really do. But we have to go with the flow, whether we like it or not.
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The points you make are very well taken, but there is cause for optimism.
PDAs may be suffering from low expectations coming out of the era when they were viewed by some as glorified address books. The message is not really getting out to the public that PDAs and PDA phones have terrific multimedia, games and productivity apps.
As more media becomes available for networked Pocket PC devices, users will appreciate full size screens. However, the stylus is awkward and not an ergonomic way to enter a large amount of text. Touch screens are intuitive and in wide use, but of lesser value when needing to target with an awkward instrument like the stylus. The Pocket PC form factor is much more useful than a cell phone and also more mobile than a laptop. With growing wireless and email capability available to mobile users, Pocket PCs should be an obvious choice over hard button phones, web tablets or laptops. The key is emphasizing the multimedia, connectivity and productivity benefits to a public with outdated perceptions.
On the productivity side, the new Phraze-It® keyboard for Pocket PCs offers large buttons for typing with your fingers on the touch screens of Pocket PCs. The Phraze-It® keyboard offers full size buttons for typing with your fingers or thumb entry and only takes up a fraction of the screen to let users view and edit what they have typed. The premium 3 row keyboard has computer keyboard functionality. Text can be entered by holding and entering with one hand or two. Using thumb entry, a person can enter while standing or even walking. The full size touch screen keys can be comfortably, efficiently and accurately typed using your index fingers. With Phraze-It® you can type complete documents or send emails or mobile messages while sitting in the middle seat of an airplane. Typing with your index fingers and reading and editing lines of text you have typed turns your Pocket PC into a mobile office.
PCs come with many of the important apps, but PDA users are expected to download apps that are necessary or desirable to them. That is like asking car buyers to purchase steering wheels and windshield wipers in the aftermarket. While phones have a simple user interface for a few tasks and only support barebones text messaging, Pocket PCs are much richer, but expect their users to all be tech savvy. It would be helpful if the major stakeholders gave more support to a suite of products to be embedded so that users do not have the anxiety of downloading and installing and also so that users received a clear understanding of what cool things they could do the instant they turn on their new Pocket PCs. In other words, making it easier to both perform tasks and enjoy Pocket PCs out of the box and letting folks know about how they will benefit from all of the capabilities would go a long way to getting consumer mindshare and loyalty.